DESIGN DRIVEN INNOVATION - Development of new products for new markets

How are new products that we do not expect and we will come to love created?
How are new products that stand out on the market created? How can your company get products that excite and convince the users? Design Driven Innovation is the road to develop products that surpass the competitors, products that give new reasons for the user to love and buy them. With Design Driven Innovation your company achieves competitive advantages that do not come from the markets, but creates new markets.

Case: Bockia

With a paradigm change from look alike's to a Strategic Design approach, Onø Design has designed Turner© for Bockia, a Chinese producer of LED solar light.

More about Bockia

Results

New designs introduced October 2009 at the Hong Kong International Lighting Fair.
2010 the design received China’s Most Successful Designs Award

More exciting and unique design solutions are on its way.

Strategic Design

The cooperation with Bockia about Business and Product Development for Solar LED Light, has resulted in several exciting and excellent selling products.

Good design is good business.