PRODUCT BRANDING - Demonstrate your values

The fight for the costumer’s attention and sympathy is hard. Product Branding is about creating confidence on a long time basis. Product Branding is a tool and marketing strategy which must create greater confidence, loyalty and is an important factor.
The winners in the international competition are the companies who communicate more then the generic product. The winners are the companies who communicate Brand, those who appeal to emotions, appeals by aesthetics and signals content and quality of life.

Strategic Design

KiSS Technology wanted to go from being a local dealer to be the first global supplier of DVD players using the DivX format.
Together we succeeded!

Results

- Product Branding of
  KiSS Technology.
- Design profile approaching the
- global markets.
- International success and
  Increased turnover.

Case: KiSS Technology

Onø Design defined three generations of DVD players,
DVD players for the OEM market, Video On Demand box, a plasma TV and a TFT monitor.


More about KiSS Technology