+45 21 75 67 39 mail@onoe-design.dk

Privacy Policy

Data controller

Onø Design are the data controller for the processing of the personal data that we process about our customers and business partners.

Contact Information:

Onø Design
Lundtoftegårdsvej 11 – 5.th.
2800 Kongens Lyngby
VAT no.: DK18977346

If you have questions about the processing of your personal data, you can contact us via mail@onoe-design.dk

Treatment

As data controller cf. General Data Protection Regulation, GDPR, we have the following processing activities:

Visit website

When you visit our website, we only use technical cookies so that the website can function, which you can read more about in our cookie policy

Communication with potential customers

When you have questions about our site, or want to hear more about our services, you can contact us via:

Through this, we will process your personal data so that we can enter into a dialogue with you, e.g. answer questions about our services. We only process the information that you give us in connection with our communication.

We will typically process the following general information: name, email, telephone number.

Our authority to process this personal data is the data protection regulation’s article 6, subsection 1 point f.

We delete our communication with you when it is clear whether you want our services or not.
Should in a special case arise a need to store your personal data for a longer period of time, this could be the case.

Customers

We need to communicate with our customers to ensure that the service is delivered correctly. Through this, we can process information about name, address, services, special agreements, payment information and the like.

The authority to process this personal data is the data protection regulation’s article 6, paragraph 1 point b.

When the service has been delivered and any outstanding issues have been completed, we will immediately delete the personal data.

Accounting

We must save all accounting documents cf. the Accounting Act. This means that we store invoices and similar attachments for accounting purposes. This may include general personal data such as name, address, service description.

Our authority to process personal data for bookkeeping is Article 6, subsection 1 letter of the Data Protection Regulation.

We store this information for a minimum of 5 years after the current financial year has ended.

Data processors

Few can handle everything by themselves, and the same applies to us. We therefore have business partners and use suppliers, some of whom may be data processors.

External suppliers can, for example, provide systems to organize our work, services, consultancy, IT hosting or marketing.

It is our responsibility to ensure that your personal data is processed properly. That is why we make high demands on our business partners, and our partners must guarantee that your personal data is protected.

We therefore enter into agreements on this with companies (data processors) who handle personal data on our behalf in order to increase the security of your personal data.

Dissemination of personal data

We will under no circumstances pass on your personal data to third parties.

Profiling and automated decisions

We do not make profiling or automated decisions.

Third country transfers

We generally use data processors in the EU/EEA (European Union/European Economic Area) or who store data in the EU/EEA.

In some cases this is not possible, and here data processors outside the EU/EEA can be used if they can provide your personal data with adequate protection.

Safety treatment

We keep the processing of personal data secure by having appropriate technical and organizational measures in place.

We have made risk assessments of our processing of personal data, and have subsequently introduced appropriate technical and organizational measures to increase processing security.

We keep ourselves continuously updated on GDPR legislation.

The rights of the data subjects

According to the data protection regulation, you have a number of rights in relation to our processing of information about you.

If you want to make use of your rights, please contact us so that we can help you with this.

Right to see information (right of access)

You have the right to gain insight into the information that we process about you, as well as a range of additional information.

Right to rectification (rectification)

You have the right to have incorrect information about yourself corrected.

Right to erasure

In special cases, you have the right to have information about you deleted before the time of our normal general deletion occurs.

Right to restriction of processing

In certain cases, you have the right to have the processing of your personal data restricted. If you have the right to have the processing restricted, we may in future only process the information – apart from storage – with your consent, or for the purpose of establishing, asserting or defending legal claims, or to protect a person or important societal interests.

Right to object

In certain cases, you have the right to object to our otherwise lawful processing of your personal data. You can also object to the processing of your data for direct marketing.

Right to transmit information (data portability)

In certain cases, you have the right to receive your personal data in a structured, commonly used and machine-readable format and to have this personal data transferred from one data controller to another without hindrance.

You can read more about your rights in the Data Protection Authority’s guidance on the rights of data subjects, which you can find at www.datatilsynet.dk

Withdrawal of consent

When our processing of your personal information is based on your consent, you have the right to withdraw your consent.

Complaint to the Danish Data Protection Authority

You have the right to lodge a complaint with the Danish Data Protection Authority if you are dissatisfied with the way we process your personal data. You will find the Datatilsynet’s contact information at www.datatilsynet.dk

We would generally encourage you to read more about GDPR so that you are up to date on the rules.

Updated

2023 March 28.

Inspiration versus Innovation

Do you want to be a pioneer innovator that carries great risks and get only 2.2% of your possible innovation value?

Or do you want to be in the category of second mover innovators that could possibly reap 97.8% of the innovation value?

Companies can innovate more quickly by standing on the shoulders of their competitors rather than by constantly starting design from scratch.
Smart companies inspires each other, taking some poorly implemented ideas and making them better.
While some consumers and firms get frustrated with companies releasing similar products, the reality is that a second mover approach potentially results in better products for the consumer.

 

“If I have seen further, it is by standing on the shoulders of giants.”

Isaac Newton

Smart inspiration

What consumers and companies fail to realise, is that a second movers company is putting pressure on first mover company to innovate to stay ahead of the game. Over time, these two strategies will continue to innovate and differentiate, pushing the other to do better. This is healthy competition, without competition, everything stagnates.
When a product that has been in development for one year can be copied and brought to market in a very short time, first mover advantage has lost its headstart. Where innovation brings new things into the world, second movers spreads them; where innovators break the habits, second movers perfect the new one; and while innovators can win big, second movers often win bigger.

The intelligent design approach facing these conditions, and the best and most efficient route to innovation is not the tempting imitation or copying, but what we call inspiration.

 

"Bad artists copy, great artists steal.”

Picasso

 

Smart steps on the road to innovation

Being able to ask the right questions to identify the core issue – identifying the causes and not just the symptoms, look at the market, observe consumers, find the inspirational ideas, convert them, redesign existing components, refine them, improve and optimize them, adapt them, built better, cut to the core, test the ideas and prototyping rather than planning, and make sure to be ethical and respects intellectual property rights.

 

Design is not about being subtle.

It’s about bringing up the distinctive character of a product and accentuating it.
One of the key design principles of great designers is to make the assets of the product positively stand out.
Design is about implementing user needs.
Design runs on the spirit of “put it on the market and see how it goes.” Production cycles are very short and quality may be compromised, but over time some product can be improved and becomes more stable.
It is only on the market a product will prove it’s value.

 

In other words, it is time to be innovative about inspiration.

 

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