Product design is not just about appearance or practical usability; it’s also about the messages and emotions that a product communicates.
Within industrial design and physical product solutions, it is crucial to focus on defining the design language – semantic properties.
The aim is to make the product’s use obvious. The goal is for a product solution to convey meaning and significance through its form, function, and context, thereby giving the product a distinct character.
Expert use of semantic properties can shape the user’s perception, trigger specific emotional reactions, and strengthen brand identity. For example, a sleek, minimalist design with muted colors can signal modernity and sophistication, while colorful and playful shapes can suggest fun and joy.
The product must consider different assumptions and user expectations to ensure a positive reception. By combining meaning with functionality, products can resonate more deeply with users, enhancing their experience and strengthening the brand’s value.