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Your idea isn’t worth much!

Thought provoking isn’t it? Well, it is financially speaking.

However your work, on the other hand, is pure potential!

An idea must first materialize in some form, writing, illustrations, models… a work. When you need to sell your work, challenges arise.
“I have an idea, but how can I show it and be sure that those I show the idea to won’t run off with it?”
“Is it good to use an NDA?”
My advice is, DO NOT use an NDA!
  • NDAs can create distrust between designers and clients.
  • Many refuse to sign on principle because if it turns out that a similar project is already being worked on internally, an NDA will lock the project.
  • An NDA can stifle the designer’s creativity. Designers need to be free to experiment and share their ideas.
  • An NDA can be unnecessary. In many cases, the information that designers have access to is not sensitive enough to require an NDA. A client can take other steps to protect confidential information.
  • An NDA can be difficult to enforce. If one party breaches an NDA, it can be hard to prove. It can be costly and time-consuming to litigate.

Fortunately, there are several easy solutions:
Documentation, documentation, and more documentation.

  • Send yourself a registered and sealed letter/package containing documents, USB stick, etc.
  • The registered letter/package should only be opened (by the court) if it goes to court.
  • You can make an exact copy for yourself so you can precisely see what the contents of the sealed letter/package are.
  • Include the person’s/company’s name, address, phone number, email, and website on all documentation.
  • Date all documentation.
  • Use strict consecutive numbering on documents, e.g., page 1 of 12.
  • It is only an advantage if you send your presentation/pitch via email, as this documenting exactly what you are showing.
  • You can send the presentation/pitch just before, during, or right after, regardless of whether the meeting was physical or digital.
  • After having a meeting, send an email immediately.
    Include this:
  1. Date
  2. Who attended
  3. What you talked about
  4. What you agreed on

  • Send the email to indicate whether the project has been accepted or rejected; it can serve as evidence.
  • You can choose to present the work generally and state that you will happily reveal details when you have agreed on a letter of intent with a producer or due diligence with investors.
  • A letter of intent, also known as an LOI or Term Sheet, is a form of agreement where the parties in a forthcoming transaction or collaboration formally confirm their intention to enter into a final contract or agreement.
  • Due diligence is a process or attempt to gather and analyze information, conduct a risk assessment before making a decision or executing a transaction, so that one party is not held legally responsible for loss or damage.

These were just a few, but important, pieces of advice for initiating a trusting and hopefully fruitful collaboration.

Best of luck with your creative idea!